Sometimes life-defining events need to happen before we are ready to live our path and understand: With the demise of my best friend, my Mama, due to breast cancer, my mindset changed and hence my life. And so many among us have their own story which creates a strong sense of urgency to combine forces. So does the SYNC Alliance Team has with its diverse personalities and wealth of experience and a common urge with a natural responsibility to give back. The FOCP Team is a one of its own impressive, effective and dedicated team of people who are making cancer a public, approachable topic for all of us. It is important to spread awareness for early detection and treatment support programs and to extend the platform for morale and financial support. SYNC Alliance hence is a humble Ambassador for FOCP activities and has integrated it's activities as key pillar in our Strategy and day-to-day operations with our clients, talents & stakeholders.